Dongfeng Motor Corporation’s ‘Together’ cultural strategy program is mainly composed of the ‘Together’ connotations, ‘Together’ conception system, ‘Together’ action system and ‘Together’ slogan and logo.
DFM’s ‘Together’ means ‘Tide over difficulties together, and live and thrive together’.
‘Tide over difficulties together’ is the Company’s cultural aspiration for coping with challenges and developing the business; ‘Live and thrive together’ is the Company’s cultural notion for a common dream and win-win outcomes. Keeping in mind this ultimate goal, DFM will devote itself to building ‘Harmony between people, vehicles, nature and society’.
1. We advocate a ‘people-oriented’ philosophy.
2. We espouse the integration of people and vehicles.
3. We revere rules and nature.
4. We make more contributions to society.
'Together' Conception System
The Dongfeng ‘Together’ culture’s conception system consists of the corporate mission, corporate vision, corporate spirit and business philosophy, which jointly reflect the ‘Together’ culture’s connotations: Tide over difficulties together, and live and thrive together.
01 We are committed to self-development
We are committed to independent development: we persist in innovation-powered development, strengthen knowledge management, push ahead with technological progress and continue sharpening core competitiveness and unshakably speeding up the development of independent brands.
03 We are committed to green development
We are committed to green development: we hold to ‘Green manufacturing, safety first’, produce vehicles through energy-saving and environmentally friendly means, develop energy-saving and eco-friendly vehicles, build leading advantages in NEV and achieve sustainable development.
02 We are committed to open development
We are committed to open-ended development: we insist on reform and opening-up, deepen joint ventures and cooperation, exploit the global market, improve the Dongfeng brand’s value and accelerate Dongfeng’s internationalization pace.
04 We are committed to the joint development
We are committed to collaborative development: we adhere to the principle of planning as a whole with due consideration of all factors, lay stress on comprehensive coordination, put in place the ‘Customer-oriented’ policy, give full play to collaborative advantages and propel collaborative innovation in the full value chain. 4.
05 We are committed to win-win development
We are committed to win-win development: we respect cultural differences, build a common dream and enhance mutual trust and cooperation between interested parties in order to achieve harmonious development and win-win outcomes.
'Together' Slogan and Logo
Chinese slogan: Dongfeng Cheong, and accompanying you, English slogan: With You